What Is Customer Data Management?

About Customer Data Management is the discipline of managing the value of customer data. Coupled with the application of customer data to make informed decisions, customer data management is employed by companies to improve their customer experience and maximize...

What is Customer Data Science?

Customer Data Science is the business discipline of using data to develop an appreciation of customers, their challenges, touch-points, buying preferences, behaviors and metrics. It is an aspect of Customer Experience. Without doubt, business leaders see it as an...