Customer Data Analytics for Computer Data Harvesting, Processing and Analysis

Purpose The ability of an enterprise to determine its customer value is influenced largely on its ability to understand the data it captures directly from customers, through interactions and transactions. Customer Data Analytics is a key element of any project to...

What is a Customer Database?

What are you missing if you don’t have a customer database? About A customer database is a key data repository used by companies to manage their customer associated data. Coupled with the need to harvest value from customer data, companies now need to govern...

What is Customer Experience?

Read this article to learn about customer experience and how it helps to drive your business success About Customer Experience CX is a term used to describe the relationship a customer has with a business. It refers to the total of all experiences the customer has...