Customer Data Analytics for Computer Data Harvesting, Processing and Analysis

Purpose The ability of an enterprise to determine its customer value is influenced largely on its ability to understand the data it captures directly from customers, through interactions and transactions. Customer Data Analytics is a key element of any project to...

What is a Customer Database?

What are you missing if you don’t have a customer database? About A customer database is a key data repository used by companies to manage their customer associated data. Coupled with the need to harvest value from customer data, companies now need to govern...

What is Customer Experience?

Read this article to learn about customer experience and how it helps to drive your business success About Customer Experience CX is a term used to describe the relationship a customer has with a business. It refers to the total of all experiences the customer has...

What is Customer Lifecycle?

About Your customer lifecycle describes the key phases of your relationship with customers.  It is important because it helps organizations to balance their investments efforts across all parts of the customer life-cycle.  In the pursuit of new business, it’s easy for...

What is a Customer Journey?

About A customer journey is the mystical (and often theoretical) journey a customer takes to purchase a product.  It typically starts from an event in their life that causes them to consciously recognize an undesirable problem that needs resolving or a...

What is Customer Insight?

About Customer insight is the understanding of your customer, based on their feedback, buying behavior, experiences, beliefs and needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic...

Customer Experience

What is Customer Experience and why does it matter? About Customer Experience is a term used to describe the relationship a customer has with a business. It refers to the total of all experiences the customer has with the business, based on all interactions and...