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What is Customer Experience Management Software?

Mar 11, 2020 | Customer Experience

Learn about Customer Experience Management Software and why it’s suddenly become vogue to use it… About You could say that Customer Experience Management (CEM) happens when you continuously take stock of the customer experience and act on the learning...

What is a Customer Database?

Mar 11, 2020 | Customer Experience

What are you missing if you don’t have a customer database? About A customer database is a key data repository used by companies to manage their customer associated data. Coupled with the need to harvest value from customer data, companies now need to govern...

What is Customer Data Integration?

Mar 11, 2020 | Customer Experience

If you don’t have a Customer Data Integration solution in your business, then you’re missing out. Find out why. Customer Data Integration (CDI) is the process of consolidating and then properly managing information about your customers from all available...

What is a Customer Data Platform?

Mar 11, 2020 | Customer Experience

Read this article to better understand what a Customer Data Platform is an why your business might need one. About Customer data is anything that identifies a customer, or indeed any associated data that results from customer interactions including purchases,...

What is Customer Experience?

Mar 11, 2020 | Customer Experience

Read this article to learn about customer experience and how it helps to drive your business success About Customer Experience CX is a term used to describe the relationship a customer has with a business. It refers to the total of all experiences the customer has...

What is Customer Lifecycle?

Feb 27, 2020 | Customer Experience

About Your customer lifecycle describes the key phases of your relationship with customers.  It is important because it helps organizations to balance their investments efforts across all parts of the customer life-cycle.  In the pursuit of new business, it’s easy for...

What is a Customer Journey?

Feb 27, 2020 | Customer Experience, Customer Journey

About A customer journey is the mystical (and often theoretical) journey a customer takes to purchase a product.  It typically starts from an event in their life that causes them to consciously recognize an undesirable problem that needs resolving or a...

What is Customer Insight?

Feb 27, 2020 | Customer Experience

Simply put, customer insight is the understanding of your customer, based on their feedback, buying behavior, experiences, beliefs and needs. Customer insights go beyond raw data or research, it is a multi-faceted view of customers, derived from a strategic analysis...

What is Customer Experience Strategy?

Feb 27, 2020 | Customer Experience

Introduction A Customer Experience Strategy is a plan of action designed by an organizational management team to achieve a customer experience that goes above and beyond that of its competitive rivals. Purpose The formation of a strategy is a necessary element of...

Customer Experience Management

Feb 27, 2020 | Customer Experience

About Customer Experience Management (CEM) is a term used to describe the operational management of systems and processes used for the purpose of building and maintaining relationships a business has with its customers. Analyst firm Gartner defines CEM as: The...

What is Customer Data Analytics?

Feb 27, 2020 | Customer Experience

About Customer Data Analytics is the application of computer data harvesting, processing and analysis to source insights on customers. Purpose The ability of an enterprise to determine its customer value is influenced largely on its ability to understand the data it...

Customer Experience

Feb 26, 2020 | Customer Experience

What is Customer Experience and why does it matter? About Customer Experience is a term used to describe the relationship a customer has with a business. It refers to the total of all experiences the customer has with the business, based on all interactions and...