Purpose The ability of an enterprise to determine its customer value is influenced largely on its ability to understand the data it captures directly from customers, through interactions and transactions. Customer Data Analytics is a key element of any project to...
What are you missing if you don’t have a customer database? About A customer database is a key data repository used by companies to manage their customer associated data. Coupled with the need to harvest value from customer data, companies now need to govern...
Customer Database About A customer database is a key data repository used by companies to manage their customer associated data. Coupled with the need to harvest value from customer data, companies now need to govern data well to prevent data loss, and the quality...
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