What is Digital Transformation?

About Digital Transformation (DX) describes a foundational change in how an organization delivers value to its customers. It equips organizations to re-design their business model to create its customer value and profitable returns for shareholders. In light of recent...

What is Customer Lifecycle?

About Your customer lifecycle describes the key phases of your relationship with customers.  It is important because it helps organizations to balance their investments efforts across all parts of the customer life-cycle.  In the pursuit of new business, it’s easy for...

What is a Customer Journey?

About A customer journey is the mystical (and often theoretical) journey a customer takes to purchase a product.  It typically starts from an event in their life that causes them to consciously recognize an undesirable problem that needs resolving or a...

What is Customer Insight?

About Customer insight is the understanding of your customer, based on their feedback, buying behavior, experiences, beliefs and needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic...